SEO What! I’m Still a Rockstar
I have spent the last few weeks putting together a new website for my Real Estate Business. I had decided to move from the drop and drag format that I was using and step into the big leagues with a Word Press site. I was feeling quite confident in my ability to figure it out on my own. How hard could it be?
I quickly discovered that this was like learning a totally new language on a completely different planet. On top of learning the intricacies that is Word Press, I also had to dive in head first to this tricky little thing called SEO. I spent many hours researching other Realtor sites and found out quickly that this task would not be for the faint of heart.
I learned that Search Engine Optimization is something that many Realtors overlook when creating a website. Property search boxes and IDX feeds constituted a majority of the well ranked sites when it came to look and functionality, but the SEO was just not there. Good SEO is what helps direct home buyers, sellers or those interested in other real estate services to a site. SEO is more than just making sure that your page title includes your name or brokerage. The reality is that in today’s market most potential clients, buyer and seller alike, initiate their first searches online.
I work for a smaller local brokerage. We have a great office vibe, are hardworking and like to have fun. I often refer to myself as the “rockstar” agent in our office. Rockstar has become my superstar Realtor alter ego. Don’t judge. It works for me. We are a confident bunch and often discuss how we are going to take over the world at staff meetings. Taking over the world requires SEO. Our quest is going to fall short unless we focus on improving the online marketing of our brand. We do not benefit from the advantage that belonging to a national real estate company affords when it comes to online presence. For me, and the other agents in my office, having a website that will come up when a search for homes or a Realtor in our local area is beyond important.
After many hours of trial and errors, including a good deal of time spent trying to figure out how to get my posts to say Dawn Waters instead of my username, rockstar, I finished with a content rich, easy to use site. I chose to not include IDX right now. Baby steps. The time I invested in learning Word Press and making sure that the site would begin to rank in the major search engines will result in future potential listings and sales.
I created the site from scratch, using a theme from Word Press and did the best I could in making sure the SEO was in a great starting place. It cost me a few dollars. As Realtors, we can really be penny pinchers and when it comes to SEO and websites this is not the place to scrimp. I decided that paying a Word Press/SEO consultant to boost my site up with internal coding and keyword tracking for a few months was well worth the relatively small expense.
Using Word Press is something that I highly recommend. I am not a programmer, but know enough to be dangerous. This experience has opened up a new skill set that I can share with my fellow agents at McBride Realty Group, LLC in Debary Florida. I also have a new appreciation for those who are the real “rockstars” in the world, professional web designers and computer programmers.