The benefits of using a professional real estate photographer to take MLS photos far outweighs the expense. Many times buyers are reluctant to even view what could be the perfect property for them because the photos are terrible.
Real estate agents can be a cheap bunch. I know, believe me. It is the nature of our business. Marketing a property for sale is one of the most challenging aspects of our jobs and it also happens to be the most important. The first step is getting photos that do not look they were taken with a Polaroid camera in the back of a cave. My message is simple.
The real estate photographer I use charges a flat rate of $75 per hour and it is worth every penny. Spending a few dollars on the front end is something most agents in my area are not interested in doing. I can understand this, but I do not agree with it. Before I started using a professional, my listings images were acceptable, but not spectacular.
Experience has taught me that hiring someone who knows how to light a room properly is one of the smartest moves a real estate agent can make. Generating buyer interest has never been easier. A picture is worth a thousand words and could be the difference between a property sitting on the market or being sold quickly.
Often we forget that we have to spend money to make money and that you get what you pay for. Never hire the least expensive anything. I adapted this rule of thumb a long time ago with regard to my business. This is the same thinking behind those who list their homes For Sale by Owner. They believe that they are going to save money by not hiring a real estate agent. How much can someone save if their home is not selling? Zero percent of zero is a big fat zero.
There are many real estate photographers out there. Some good, others not so good. When choosing a photographer, definitely look at their portfolio before you hire them. Ask them about their equipment and how long they have been a professional. Get references and make sure you check them. Find out how quickly they can turn around the images.
I promise you will never regret the decision to choose a professional real estate photographer. When other agents make comments about how great your listing photos look and the property has a parade of buyers viewing it, you will be convinced that what I am saying is the truth.